X Factor social media infographic for Week 9

By elemental E @elementalcomms f/elementalcomms The X Factor UK 2011 Social media and live shows FACT OR WEEK 9: SAT O3 DEC TO SUN O4 NOV 2011 Crunching the numbers from the start of Saturday's show to the end of Sunday's show. Official channels only. FASTEST DURING SAT & SUN LIVE SHOWS Facebook and Twitter growth for the 4 finalists Little Mix 1 21,786 fans (-1.2% on last week) Amelia Lily 6.4% 19,909 fans (-0.8% on last week) Misha B 350 4.8% 10,085 fans (+0.5% on last week) Marcus Collins 3.2% 13,540 fans (-1.4% on last week) Figure in brackets shows the percentage difference between Week 8 and Week 9 FACEBOOK AND TWITTER IN A SING OFF Who had the most Likes and Followers? facebook tuwitter Little Marcus 80,657 359,590 Mix Collins Marcus Amelia 76,265 292,335 Collins Lily Misha Little 50,658 252,311 Mix Amelia Misha Lily 36,258 169,676 THIS WEEKENDS PERFORMANCES YOu Tube Who's video clocked up the most views? FIRST SONG: Mo-Town Amelia Lily 20,730 views Misha B 220 16,698 views Marcus Collins 2:09 Little Mix 16,923 views 13,767 views 2:18 2:21 SECOND SONG: Own Choice Amelia Lily 16,611 views Little Mix 2:31 26,385 views 2:19 Misha B Marcus Collins 221 18,983 views 222 13,463 views FASTEST GROWING JUDGE ON TWITTER Which judge's followers increased the most? @kellyrowland @officialtulisa ↑ 12,169 6,533 @GBarlowofficial Doesn't 7,761 Tweet THE CONTESTANT WITH THE F FACTOR Talking about this' engagement on Pages Increase of Decrease of 462 -2 people people Increase of Decrease of 276 -16 people people THE WEEKENDS BIGGEST TWEETERS Which of the 4 sent the most tweets? Tweeted Tweeted 15 times times Tweeted Tweeted 15 3 times times LOOKING AT THE 4 FINALISTS OVER THE WEEK Social media activity from Week 8 to Week 9 Increased by f 11,503 Likes f 5,885 Likes 945,818 Followers 37,375 Followers f 4,770 Likes f 2,708 Likes 46,676 Followers 16,681 Followers First song: Guilty pleasure You Tube Little Mix 161,591 views Misha B 115,903 views 2:18 2:24 Amelia Lily 130,173 views Marcus Collins 221 81,928 views 2:33 Second song: Musical hero You Tube Little Mix Misha B 140,444 views 74,213 views 2:35 2:21 Marcus Collins 61,205 views Amelia Lily 2:23 128,170 views 2:14 FACEBOOK & TWITTER OF FORMER CONTESTANTS Have they dropped off the radar since they left? Between Week 8 and Week 9, increased by: f 88 Likes 3.3% Jonjo y 774 Followers (-0.8% on last week) Kerr Between Week 8 and Week 9, increased by: f 308 Likes 3% 2 2,440 Followers (-3.7% on last week) Shoes Between Week 8 and Week 9, increased by: f 9,826 Likes 2.2% Frankie 784 Followers Cocozza (-3.4% on last week) Between Week 8 and Week 9, increased by: f 2,287 Likes 2.1% Janet 8,769 Followers (-2.9% on last week) Devlin Between Week 8 and Week 9, increased by: f 128 Likes 1.9% James 965 Followers (0% on last week) Michael Between Week 8 and Week 9, increased by: f 807 Likes 1.8% The 2,640 Followers (-3.2% on last week) Risk Between Week 8 and Week 9, increased by: f 83 Likes 1.8% Sami 1,069 Followers (-0.9% on last week) Brookes Between Week 8 and Week 9, increased by: f 579 Likes 1.7% Johnny Robinson 1,007 Followers (-2.1% on last week) Between Week 8 and Week 9, increased by: f 491 Likes 1.6% Sophie Habibis 2,464 Followers (-2% on last week) Between Week 8 and Week 9, increased by: f 299 Likes 1.5% Kitty 1,042 Followers (-4.3% on last week) Brucknell Between Week 8 and Week 9, increased by: f 749 Likes 1.4% Craig Colton y 3,694 Followers (-9.1% on last week) Between Week 8 and Week 9, increased by: f 168 Likes 0.8% Nu 291 Followers Vibe (-0.8% on last week) THE THE X FACTORS PERFORMANCE Official channels over this weekend FACI OR 16,568 Upload views t 1,367,319 3,170 Channel views You Tube Subscribers ↑ Likes 1 facebook 4,011 3,065 Engagement Followers t 6,048 twitter Tweets sent 129 VIEWING FIGURES v GROWTH OF SOCIAL MEDIA Is there a correlation between the two? WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 Average contestant growth on social channels Represented in thousands Viewing figures - Saturday shows Represented in millions Viewing figures - Sunday shows Represented in millions © Elemental Communications 2001 - 2011 4+ Left between week 5 & 6 Left Week 1 Left Week 1 Left Week 8 Left Week 1 Left Week 5 Left Week 3 Left Week 5 Left Week 7 Left Week 4 Left Week 6 Left Week 2